Company Introduction

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Company Head Image

As we are Leading Cosmetic brand company based in South Korea, we are always on the lookout for new partners and opportunities. Here are a few fast facts about us: 

1.      We pursue "Good cosmetics" with Large SKU, Adorable Packaging Design, Satisfying Quality and Competitive Price.

2.     We own 3 Brand : Urban Dollkiss, Doctor 119, Bavipaht, targeting 10~20s and 30s who have high interest in Functional Product.

3.     We open 2 brand shops in MYONGDONG this year.

4.     One of our brand "Baviphat" have export records with great satisfaction. And we are starting-up with our new brand "Urban Dollkiss" with over 300SKU.


01 Company Introduction


KELL COSMETIC pursues a Good Cosmetic that everyone wants to have at least one and the products are healthy for skin in funny and adorable designs targeting the women of girly sensibility and urban sophistication.


The product with the maximum legally permissible content at a reasonable price minimizes the consumers burden! It is the cosmetic company seeking the healthy beauty with the specialized ideas and fun.


KELL COSMETIC will grow to be the best cosmetic brand with the customer oriented mindset.  


02 Brand History


2009. 01. Established Baviphat co.,ltd.

2009. 05. Change company name to DEREON CO.LTD 

2009. 06. Open No1 brand shop in MYONGDONG


2010. 02. Export to Malaysia 

2010. 02. Export to Indonesia

2010. 02. Export to Singapore

2010. 07. Export to Japan (contract U$4.5Mil)

2010. 08. Export to Iran


2011. 12. Open 60 brand shops


2012.03. Export to Thailand & Turkey

2012.10. Application of trademark

2012.12. Export to Europe


2013.03. Export to Thailand & Turkey

2013.12. Export to Singapore & Philippines



2014.10. Established KELL COSMETIC co., ltd. 

    Baviphat/ Urban doll kiss / DR.119


2015.04. Open No1Urban dollkissbrandshop in MYONGDONG

2015.06. Open No2Urban dollkissbrandshop in MYONGDONG



03 Brand Introductions

"Good Cosmetic" Adorable Design, Satisfying Quality and Competitive Price

1) Baviphat : Cute design & Affordable Cost to target 10~20s 

2) Urban Dollkiss : Trend leading & Urban sophistication to target 20~30s 

3) Dr 119 : Cosmeceutical brand. Emergency Aid to skin 


04 Face Of Urban Dollkiss

Hong Jong-hyeon is a model and actor giving off his charms in various areas including a drama, entertainment, and recently premiered movie. 


-Variety show : SBS Inkigayo, We Got Married (2015), Running Man (2015), Drama MAMA (2014), Style Log (2014)

-Film: Boy from Wonderland (2015), Enemies In-Law (2015)


 05 Brand Shop

URBAN DOLLKISS Myeong-dong No.1 Shop

Address: 54-32, Myeong-dong 2-ga, Jung-gu, Seoul, Korea Tel: + 82 2 318 8110

URBAN DOLLKISS Myeong-dong No.2 Shop


Address: 50-22, Myeong-dong 2-ga, Jung-gu, Seoul, Korea Tel: + 82 2 776 1348

Detailed Company Information

  • Company NameKell cosmetics
  • Business TypeTrading Company
  • Year Established2014
  • LocationSouth Korea
  • Main MarketsChina,Indonesia,India,South Korea,Malaysia,Philippines,Singapore,Thailand,Taiwan,U.S.A
  • Total Employees 1-50 People
  • Homepage
  • PresidentShin Sang Chul
  • Phone+82-10-5374-6913
  • FAX+82-2-556-8787
  • Address38, Seolleung-ro 90-gil, Gangnam-gu, Seoul
  • Product Category Beauty & Personal Care > Dental Hygiene
    Beauty & Personal Care > Fragrance & Deodorant
    Beauty & Personal Care > Hair Hygiene
    Beauty & Personal Care > Hair Removal Product
    Beauty & Personal Care > Makeup